The platform is rolling out a fresh option that allows them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the company disclosed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a global launch. This shift aligns with a surge in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing channels on a popular video site only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for substandard, mass-produced content that is often absurd or bizarre.
“We know from our community that a lot of users like content created using AI tools, ranging from AI artwork to science explainers, and we intend to provide users the option to increase or decrease of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its network identified as artificially created. Collectively, over 100 m pieces of content are added to the service each day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI content they view by opening the topic control option in the app and picking the AI content topic. Additional categories that currently be adjusted under the setting cover current affairs, fashion, cosmetics, and movement.
Content Labeling and Policies
Its rules oblige creators to tag convincing AI-generated content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will now attach an “AI-made” tag to content made using its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is designed to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar AI literacy fund for experts and institutions to create educational content about using AI responsibly. This initiative will support educational bodies specializing in educating computer science.
Moderation Strategy
TikTok has justified its safety measures, amid controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is expected to eliminate 439 jobs in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by removing the most graphic content ahead of it has to be seen by people. The platform announced a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
